Storytelling is hard

I did a lot of thinking about storytelling this weekend. Marketing is good stories. “Stories my dad can tell” is my benchmark. No story has hit that mark better than Skype. His enthusiasm for it, and the simplicity of its value offer was refreshing.

Talking to an American who’d moved to Sweden and taught himself Swedish, I realized this. We, the IT community, need to come up with a virtualization story that he could tell. About why VMWare images (or the equivalent) are so practical and useful. It’s a packaged appliance, already “tuned in to the right channel”. No configuration. No setup. That kind of thing, but good.